there's been a lot of talk about the haircut. that's a decision to break out of her mold, to go forward, to be her own person. that's are all -- style is often trumpeted or denigrated as superfluous, but with her she's scrutinized on a level where it is meaningful and it's also a choice. it's as much a social and political statement as it is a fashion choice. >> tell me about thom browne. allentown, pennsylvania, right? i never heard of him. is that a big deal for him to get this first lady to be presenting his design? >> yeah, of course. i think what we learned is she's championed a number of young designers, american and international, derek lamb, rachel roy, and, again, this is an investment in american industry as much as it is a fashion choice. when you see the clothes of the first lady, there's going to be a lot of analysis about her outfits, outfit changes and what she's wearing tonight. that's hundreds of thousands, millions of dollars for the industry and for young designers who are often not household names. it's a very